Daawat-e-Ishq (2014)

User Review:

Gulrez (parineeti) hails from Hyderabad and is a topper in sports and academics. But her marriage plans get spoiled as the prospective in-laws demand dowry. She decides to teach a lesson to dowry seeking grooms using the law. She along with her father (anupam kher) shift to Lucknow with new identity as rich people from Dubai. There Gulrez meets Taariq (aditya) a restaurant owner and also a rich man. Both get married and Gulrez uses the law and takes money from him and returns to Hyderabad. What happens from there forms the rest.

The director has come up with an interesting storyline and while the presentation was rich, the narrative was just okay. The dialogues were well written. The script was above average but the screenplay was average. The background score was melodious and songs were worth watching. Cinematography was efficient. Editing good. Costumes were well designed to suit the backdrop while the art department was colorful. Aditya Roy Kapur was excellent and he scores the brownie points. Parineeti Chopra looks sensuous and she did her bit as required. Anupam Kher was great as usual. Others had no scope.

Coming up with an interesting idea is very hard in the this day in age where in bollywood masala films are raking in all the moolah. It is here where Dir.Habib Fasial should be aplauded for making a film on dowry even though it is light hearted and there is scope for a even better film on this subject.The first half revolves around elements of comedy, some romance and interesting moments. The interval bang was neat but the second half gets into a con drama which was not excepted and it needed to be more convincing. Overall, the film is very enjoyable, its entertaining and it tackles a serious subject in a light manner, barring a of couple unexpected not so convincing twists its a enjoyable watch for the whole family.